Link
http://www.nytimes.com/2003/03/23/magazine/23GURU.html
(I've been meaning to comment on this--I'm sticking the URL in here now, so you can refer to it after the magazine contents change. The NYT is weird, it costs to retrieve articles from the archive after you've searched for them, but if you have a direct link, it works...)
(I've been meaning to comment on this--I'm sticking the URL in here now, so you can refer to it after the magazine contents change. The NYT is weird, it costs to retrieve articles from the archive after you've searched for them, but if you have a direct link, it works...)